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Female shoppers more lucrative than males, reveals new study

October 18, 2016

Marketers hoping to snag greater consumer attention need to focus on the female shopper, as women are most likely to buy via mobile devices and are less expensive to acquire compared to male shoppers.

That's the top reveal from Liftoff's Mobile Engagement Index, which analyzed 7.3 million app installs. Apps focusing on female consumers make a higher profit, as 34 percent of women are more likely to buy via an app and are 40 percent less expensive when it comes to marketing dollars.