News

Fishing tools manufacturer taps Frank Mayer and Associates for in-store display

Photo courtesy of Frank Mayer and Associates, Inc.

September 24, 2019

Bubba, which makes fishing tools, fillet knives and fishing lifestyle gear, tapped Frank Mayer and Associates, Inc., for an in-store display showcasing the retail brand's sport fishing merchandise.

In developing the display concept, Bubba sought a design that would fit a small footprint that endorsed the sport fishing lifestyle, and imagery that could be easily updated in the field, according to a press release. It also wanted an interactive component to allow users to understand the ergonomics associated with the Bubba's knife’s iconic handle and blade.

A fish-shaped cutting board and simple measuring tape were added elements to help customers connect to a time and place they would use the brand's tools, and custom peg hooks and slat wall designs allow for heavier electric knives without sagging, but offer unique product configurations based on each dealer’s needs.