News

Kroger teams up with Microsoft on connected grocery initiative

January 8, 2019

Kroger is piloting a connected grocery store in a partnership with Microsoft using connected sensors and the Azure cloud.

The effort, according to a press release, involves two Kroger stores (one in Ohio and one in Washington,) and is focused on creating a guided experience, advertising personalization and expansion of a digital shelving system being deployed in dozens of the supermarket’s locations.

"Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalized food inspiration," Kroger Chairman and CEO Rodney McMullen said in the release. "We are identifying partners through restock Kroger who will help us reinvent the customer experience and create new profit streams that will also accelerate our core business growth."