Long Island Bloomies gets a makeover

The Bloomingdale's store at the Roosevelt Field mall on Long Island is now boasting some new store design work.

The renovations at the Long Island retailer include new signs, lighting and flooring, according to a Newsday report.

The redesign and revamp are aimed at drawing in more millennials. The store now also boasts a new beauty shop featuring niche beauty and clothing brands. The quest is also aimed at creating a "more seamless shopping experience," according to Newsday.

"We wanted to create . . . an environment that appeals to a younger customer or a more contemporary fashion-oriented customer," Richard A. Ranges, vice president and general manager of Bloomingdale's in Roosevelt Field, told Newsday.

Topics: Customer Experience, Customer Service, Department Stores, Furniture and Fixtures, Marketing, Merchandising, Retail - Apparel, Shopper Marketing, Specialty Stores, Store Design & Layout

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