News

Luxury retailer expands loyalty program to include online and offline purchases

June 2, 2016

Nordstrom wants to reward all its customers, no matter which venue they take in paying for a purchase. The luxury retailer is expanding its loyalty program, Nordstrom Rewards, to let consumers earn benefits whether they're buying online or in one of the retailer's brick and mortar locations.

"As customers' definition of service continues to evolve, we are focused on being responsive and delivering services and experiences that are important to them," said Erik Nordstrom, co-president, said an announcement. "Our customers have asked us to make Nordstrom Rewards more flexible. They've told us they want to be able to earn points whether they use their Nordstrom card when they shop with us or pay in another way, and today we hope we've delivered on their request."