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Men's Wearhouse founder launching clothing rental business

Men's Wearhouse founder is more than optimistic on new tuxedo rental venture. He thinks it's a clear winner.

September 18, 2015

The former front man and founder of Men’s Wearhouse is launching an online tuxedo rental business and the well-known spokesperson is likely hoping it proves more lucrative than his recently launched online tailor service.

Generation Tux has George Zimmer optimistic, as reported by the New York Times, and will hopefully ease the pain of the millions being lost on the tailoring start-up, zTailors, deployed this past May.

 "We expect to grow a lot larger," Zimmer told the Times. "When we figure out the flywheel to generate demand, we think we have a winner."

Generation Tux’s future is rosy, said the 66-year-old,

"Generation Tux is definitely a winner," he said. "I think it’s the best idea I’ve ever had."