News

Microsoft introduces Microsoft Dynamics AX for Retail R2 at EuroShop 2011

February 27, 2011

Microsoft Corp. launched Microsoft Dynamics AX for Retail R2 in Germany at the global retail industry trade fair, EuroShop 2011.

Microsoft Dynamics AX for Retail R2 offers mid-size and enterprise-specialty retailers point-of-sale, store management, supply chain, merchandising and financial capabilities.

Microsoft Dynamics AX for Retail R2 includes the following enhancements:

• Retail Role Centers mean key data can be surfaced quickly, helping customers make more informed decisions and be productive.

• Expanded scenarios and centralized management out of the box help retailers enhance the customer experience.

• New interfaces for assortment and item management speed workflows and help drive productivity.

• New localizations and translations further support the needs of multinational and growing organizations.

"Our vision is to empower retailers to become connected retailers: connecting people, stores and enterprise operations and providing the business insight and connected experiences retailers need to create customer value and build customer loyalty," said Bill Gonzalez, general manager of Microsoft's Worldwide Distribution and Services Sector.

European retailers such as LH Dienstbekleidungs GmbH from Germany, as well as Paul Boulangeries, Au Forum du Batiment, Coviran, Kaubamaja, Groupe Aksal, New Look and Logitec, have chosen Microsoft Dynamics AX solutions. Other worldwide Microsoft Dynamics AX retail customers include Bailey Banks & Biddle, Carol's Daughter, Combined Rural Traders Ltd., J&R Electronics Inc. and China Horizon Investments Group.

Microsoft also showed Microsoft Dynamics CRM extended capabilities with Microsoft Dynamics partner solutions for retail.

Microsoft Dynamics CRM 2011 was released to market Feb. 16, 2011, and delivers solutions for retail such as Charisma 1:1 from Retaligent Solutions Inc., which provides a fully integrated retail customer relationship management and loyalty solution. Charisma 1:1 gives retailers the ability to personalize the customer experience across multiple channels and build customer loyalty.

 
Built on Microsoft Dynamics CRM and Microsoft Dynamics AX for Retail, Next Generation Retail is an integrated solution from Avanade Inc., a business technology services provider. Next Generation Retail is an end-to-end solution that allows customers to access information at home or away with both desktop and mobile integration.