Millennials love burger discounts, Gen X favors Mexican fare price cuts
A new national consumer report regarding restaurant and take-out dining habits reveals 53 percent have at least one food/mobile app on their smartphone and 72 percent would rather dine at a restaurant than grab take-out.
When it comes to discounts, millennials love a burger price cut while the Gen Xer prefers a Mexican fare discount. The RetailMeNot survey also reveals one in three restaurant goers check out potential deals before choosing where to eat and 31 percent seek discount options when dining solo.
When it comes to discount options 61 percent of diners are willing to go between seven to 10 miles for a deal, according to a press release, and 80 percent are likely to try a new restaurant if there is a deal.
The survey, "Dining Out Goes Digital," notes 20 percent of dining mobile app owners are focused on saving money.
"When choosing a restaurant, customers are faced with many choices, and a promotion or discount can help diners decide where to eat." Marissa Tarleton, CMO of RetailMeNot, said in a statement. "We know customers are using their mobile devices to search, review, and rate their experience while dining out. It's important for restaurant marketers to reach these consumers on their mobile devices in the moments they are planning where to dine."