News

New Balance opens Boston 'Experience' store

April 13, 2012

New Balance is stepping up its game with a new 2,500-square-foot high-tech store at Copley Square in Boston that opens today. The store features artistic imagery, digital technology elements, including RFID, and a live manufacturing feed highlighting the company's domestic manufacturing capabilities, according to the Boston Herald.

The store, known as a "New Balance Experience" concept, is the second in the country; the first opened in New York.

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