New York City Nike customer experiences rankle neighbors

The Nike store at 22 Mercer St., in New York City, is engaging with customers in a big way, but it's rubbing its neighbors the wrong way.

The Nike Lab storefront is drawing sleep-over crowds on product launches and the Soho condo next door is suing the retailer over “periods of public drunkenness and urination, violence, loitering, littering,” as well as a few other public nuisance behaviors, according to a New York Post report.

In the $3 million lawsuit the condo board asserts Nike Lab is encouraging customers to camp out on the sidewalk and is deliberately driving fierce competition for products by allegedly providing extremely limited quantities offered on a first-come, first-served basis, according to the Post.

Topics: Consumer Behavior, Customer Experience, Marketing, Merchandising, Specialty Stores

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