News

Online consumers love high quality visual content

August 15, 2017

When it comes to shopping online, visual content counts for today's consumer.

That's the finding of a new Splashlight survey on what factors into the online purchasing decision and consumers' online shopping habits, according to a press release.

A large number of respondents value the quality of a brand's product images online over other factors, including social media, branding and product description.

Highlights from the survey include:

• 37.9 percent of U.S. online consumers report social media content has little influence on their purchase decision and another third (33.7 percent) report that it has no influence.
• Half of U.S. online consumers would like to see a minimum of three to five product photos (front, back, side) before they consider making a purchase.
• 51.7 percent of U.S. online consumers state that on-model photography may increase their chance of purchasing an item.

"Despite all of the buzz about social media advertising, as visual search and ecommerce become even more ubiquitous and widespread, there is a real ROI for brands and retailers to scale and elevate their ecommerce product photography," said Camille Park, head of account management at Splashlight, in the release.

The survey, conducted by SHIFT Communications, polled 1,512 respondents between June 22, 2017 and July 1, 2017.