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Report: DOOH market to grow by 11%

August 16, 2019

The DOOH advertising market is expected to grow at a compound annual growth rate of 11% from 2019 to 2024, according to a report entitled "Digital Out of Home Market-Growth, Trends and Forecast (2019-2024)" by ResearchAndMarkets.

Developed countries will have the largest share in the DOOH space, and the Asia-Pacific region will dominate the market due to increasing urban populations and purchasing power. Other findings include:

U.S. has highest rating for ROI per screen.
Transit is the most dominate segment of the market.
Smart cities will drive more DOOH spend.

Digital Signage Display Technology Trends / Statistics Technology Marketing Merchandising

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