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Retailers embracing Free Shipping Friday

Whether free shipping offers a competitive edge for retailers is a bit murky as the incentive is now pretty much an expected consumer benefit.

December 18, 2015

More than 1,000 retailers are expected to participate in Free Shipping Day taking place today with businesses guaranteeing order delivery by Christmas Eve despite media reports that delivery-service vendors are struggling a bit in the last week before the big holiday hits.

Whether such a consumer incentive will prove lucrative for retailers taking part is also under discussion as a good majority of retailers are already offering some sort of "free" shipping offering typically tied to order minimums, and some big names, including Target and Best Buy, offer free shipping on any order.

A look at FreeShippingDay.com provides a peek at which retailers are taking part.