Roche adds MyWebGrocer ad network, interactive circular

Progressive Grocer: Roche Bros. has become the first Buy4Now client to add MyWebGrocer's functionality into its online channel, less than a month after the vendor's acquisition of the Ireland-based specialist in online shopping solutions and e-commerce. The grocer will deploy an interactive weekly circular tool that will fully integrate with the Buy4Now e-commerce tool set, in addition to already implemented recipe and shopping list functionality. Layered across all these applications, Roche Bros. will also install the MyWebGrocer Advertising network.

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