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Scala digital signage enhances first HP store in Canada

February 7, 2011

Scala and 10net Managed Solutions today announced the successful installation of their innovative digital signage solution at the first HP Store in Canada, located in downtown Vancouver, British Columbia.

As customers enter The HP Store, they are greeted by experience pods and a feature section displaying the latest HP technology products. At the store's checkout, patrons will see an HP digital signage display consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation. These screens communicate product information, upcoming store events and personalized welcome messages as customers enter the store to pick up their new HP products.

"The HP Store features HP's latest consumer and commercial technology products," HP Canada Business Development Manager Andrew Chun said in the announcement. "We are particularly excited with the digital signage because it is an excellent showcase of how HP's latest workstation PC technology and professional display technology come together as a stunning visual communication tool."

Scala Certified Partner 10net Managed Solutions (Vancouver, British Columbia) worked closely with HP Canada and partner AdCetera to incorporate this digital component to complement and enhance The HP Store's interactive environment. 10Net designed, installed and hosts the digital network. 10net also monitors the screens and manages the content using Scala 5.

Using Scala Designer, AdCetera developed the dynamic templates for The HP Store staff so that they can update content easily and push fresh messages out on a daily basis.

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