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Selenium Interactive announces Universal Product Code digital signage system

May 28, 2009

CALGARY, Alberta — Selenium Interactive announced that it has released its latest enterprise application, the UPC (Universal Product Code) digital signage system.

The UPC Digital Signage System is an enterprise application for managing digital signage based on the UPC code system allowing corporations to leverage their existing data sources such as POS systems and inventory management systems.

The UPC Signage System allows marketing departments to concentrate on content creation, making campaign deployment instant. Media is assigned to templates and then associated to a UPC code via a Web browser. Store personnel can activate these advertisements by selecting a digital display through the Web-enabled PC Tablet and then simply scan the barcode of the product they are promoting.

"The UPC Signage System uses infrastructure that retail companies already have in place offering simple means to manage a digital signage network," said Wayne Frisch, vice president of software development for Selenium. "Using existing POS and data sources your digital signage campaigns can be measured in real time, deployed faster, and with more frequency."