Shoe Palace slips on Aptos platform to boost customer experience

Athletic footwear and apparel retailer Shoe Palace is tapping the Aptos Singular Commerce Platform to boost its omnichannel customer experience and streamline retail operations.

The 24-year-old retailer, which runs 118 stores nationwide and an e-commerce channel, is focused on providing the "ultimate experience" to customers, according to a press release.

"Shoe Palace was built on a strong belief that amazing service is the most important reason why any business flourishes," George Mersho, Shoe Palace CEO, said in a statement. "We take great pride in offering customers a rewarding experience every time they step foot into one of our locations. We achieve this by offering the best selection of premium and in-demand footwear and apparel brands, by putting the most resourceful associates on the store floor, and now by enhancing customer engagement with our Aptos investment."

Shoe Palace is using the Aptos Store for point of sale, audit and operations management, CRM, merchandising and planning, enterprise order management, warehouse management and analytics.

"We selected Aptos due to its extensive experience in the footwear and apparel sector and its fully integrated Singular Commerce platform, which is in use by many other leading retailers," Mersho said. "Additionally, we see great benefit in the cloud delivery model, as our IT staff can focus on continued innovation as opposed to software deployment."

Topics: Customer Experience, Customer Service, Omnichannel / Multichannel, Retail - Analytics, Supply Chain, Technology

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