CONTINUE TO SITE »
or wait 15 seconds

news

Shoppers favor digital over associates in product data search

Shoppers favor digital over associates in product data search


A good number of consumers rely on a mobile device, rather than insight from a store associate, when it comes to researching a product and 77 percent are using a mobile device while in the store.

In comparison, just 35 percent of consumers opt to talk with a salesperson, according to newly released Salisfy study, and 87 percent of consumers polled view accurate and rich product content as "very important," when making a purchase.

"Consumers are increasingly turning to their mobile devices to answer product-related questions, like price and availability, while they shop," Jason Purcell, CEO and co-founder of Salsify, said in a press release. "This year's research again demonstrates just how critical it is for every brand and retailer to have a systematized approach to maintain robust and relevant digital content to retain shopper attention and win sales."

The findings should compel e-commerce leaders to make mobile a top priority and illusrates that the mobile experience provides a "significant" opportunity for brands to capture market share with product content, stated the release.



KEEP UP WITH RETAIL CUSTOMER EXPERIENCE NEWS AND TRENDS

Sign up now for the Retail Customer Experience newsletter and get the top stories delivered straight to your inbox.

Privacy Policy

Already a member? Sign in below.

  or register now

Forgot your password?


You may sign into this site using your login credentials
from any of these Networld Media Group sites: