Starbucks shutters online store front

Consumers can't jump online any longer to buy Starbucks stuff as the company has shuttered its ecommerce presence.

The move, according to a New York Times report, was made to put a stronger focus on the coffee seller's in-person store experience. Starbucks publicly announced the decision in late summer and closed the site, which sold everything from mugs to espresso machines, last week.

"We're continuing to invest in amplifying Starbucks as a must-visit destination and are looking across our portfolio to make disciplined, thoughtful decisions," Starbucks spokesperson Maggie Jantzen told the Times, adding the decision was part of its effort to simplify the sales channel.

Topics: Customer Service, eCommerce, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Shopper Marketing, Specialty Stores

Companies: Starbucks

Sponsored Links:

Related Content

Latest Content

Get the latest news & insights





Convergence of the retail kind: The human touch