News

STRATACACHE unveils new 'Digital@Retail' solution

January 15, 2012

STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is exhibiting at the National Retail Federation Show in booth #3116 at New York's Jacob K. Javits Convention Center today and Jan. 17. 

STRATACACHE is displaying its latest Digital@Retail experiences that digitally connect customers to brands, "forever changing consumer engagement during the path-to-purchase," the company said.

Among the technologies on display are STRATACACHE's PrimaSee solution, high-definition, dynamic video advertisements embedded within a glass fixture (jewelry case, cosmetics counter, store window, etc.). This new, translucent display technology allows customers to see through promotional ads to the corresponding product in the backdrop, directly enhancing brand awareness at the point-of-decision.