News

Target adds sexual wellness brand to its shelves

April 12, 2019

Target is offering products from plusOne, a sexual wellness brand, across all 1,850 locations in the U.S. as well as its online store presence.

It is the first premium sexual wellness portfolio for Target, according to a press release, and plusOne is aiming to make sexual wellness mainstream and accessible for the consumer.

"People shouldn’t have to venture to a special sex shop to purchase a vibrator," said plusOne spokesperson Stephanie Trachtenberg in the release. "It's 2019 and Americans are focused on self-care and self-love now more than ever.  Whether it's for pleasure or wellness, certainly women deserve convenient access to high quality, affordable sexual wellness devices like ours so they can own their sexuality. We're thrilled that Target has chosen plusOne to help bring quality sexual wellness products to its customers."