Marketing

Target rolls out back-to-school lineup

Photo: Target

July 23, 2026

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Target has rolled out its back-to-school and college product lineup and more than half of the assortment is brand new items.

The retailer is putting thousands of exclusive items on shelves to beat competitors, such as Walmart, according to a press release.

"Back-to-school and back-to-college are big moments for families and at Target we believe shopping for them should be inspiring and joyful — an opportunity for delight as you find everything you need," Cara Sylvester, executive vice president and chief merchandising officer at Target, said in the release.

One limited merchandise collection is the LoveShackFancy x Target designed for teens.

The exclusive product focus is all about elevating the guest experience, a strategy cited by Target CEO in its Q1 earnings call.