Customer Service

Target launching beauty studio promising elevated shopping experience

Photo: Target

September 8, 2026

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Target Corporation will launch the Target Beauty Studio, a beauty destination featuring a curated assortment of more than 1,600 products. The studios will open Sept. 10 in more than 600 locations and within its online store.

Target Beauty Studio is one example of how the retailer is investing in the distinctive assortment and elevated experience that are central to its plans to return to growth, according to a press release.

The studio features dedicated beauty advisors and exclusive Target Circle offers.

"When guests shop for beauty, they want to pick up their standbys while also exploring what's new and trending, and Target Beauty Studio is designed with that mix in mind," Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target, said in the release. "It's an inspiring destination to discover what's new, now and next in beauty — and a powerful example of how our merchandising authority comes to life through an elevated guest experience."

The beauty advisors will wear signature Target Beauty Studio uniforms, offering personalized recommendations and product testing opportunities for select items. The studio will feature a center table serving as a destination offering interactive storytelling and sampling.