Technology

Topgolf debuts prototype venue in Wisconsin

Photo: Neal - stock.adobe.com

August 5, 2026

Summarize with

Topgolf will open its first location in Wisconsin on August 14 and the golf entertainment venue will feature the company's newest store prototype.

The location is near Madison in Monona and features new entertainment and tech enhancements including arcade games, a reimagined outfield, targets, lights and slope, and the brand's "My Bay, My Way" personalized offering, according to a press release.

It will be Topgolf's 103rd venue in the U.S. and is expected to employ approximately 200–250 team members.

"We're excited to bring Topgolf to the Madison area and make Wisconsin our newest home," David McKillips, Topgolf CEO, said in the release. "Topgolf is the ultimate sports, entertainment and golf destination, making it the perfect place for sports fans and families across the state to play, eat, drink and enjoy some friendly competition with the best social golfing games in the world. And there's no better time to arrive than right as football season kicks off."

The venue will also feature 12 dedicated game day suites designed to deliver an elevated sports-viewing experience, featuring multiple surround screens for a panoramic, immersive viewing environment.