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Topgolf, Family Entertainment Group team up to create exceptional guest experiences

Photo courtesy of Topgolf

September 2, 2026

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Family Entertainment Group, a national developer and operator of entertainment experiences, is partnering with Topgolf to create exceptional guest experiences through customized entertainment solutions and operational excellence. The phased rollout follows a successful pilot program at seven Topgolf venues, according to a press release

"I've learned that great partnerships rarely begin with a discussion about products. They begin with a shared view of what success looks like," Rex Jackson, Family Entertainment Group CEO, said in the release. "Topgolf wasn't looking for a vendor. They were looking for a partner who understands how entertainment can strengthen a destination, reinforce a brand, and create measurable business value. That's the conversation we had from day one, and it's the foundation of this partnership."

Family Entertainment Group works alongside its partners to understand their business objectives, guest demographics, operational needs and brand identity before designing and managing a customized entertainment program. Every solution is then intentionally curated to complement the existing guest journey while maximizing operational performance and long-term value.