News

Touchscreens engage shoppers at NY Fashion Week

September 21, 2008

NEW YORK — Azure Media, a mobile marketing strategy firm, released FIA Touch, an interactive and mobile digital signage solution during the Mercedes-Benz New York Fashion Week. FIA provided fashion and beauty insiders with a first glimpse of the arresting technology and marketing solution at a kick-off event hosted at Arena with media partner, Totalbeauty.com.

"Touchscreens are not just for the iPhone," said Azure Media chief executive Brian Lisi. "Consumers are deeply immersed into an interactive experience with the retailer when given the opportunity to use the FIA Touch."

Retailers can offer customers a wide array of content on the FIA Touch including video, mobile games, commerce websites, product walls, catalogs and data capture forms. One benefit of this advertising solution is that the content can be programmed in intervals or remotely changed on-the-fly. This advanced capability allows a retailer to deliver a targeted message. The message can be easily changed to connect to morning commuters, afternoon lunch crowds or evening shoppers.

"FIA Touch can create an enhanced and memorable shopping experience," said chief marketing officer Tamecca Anthony. "Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions. The FIA Touch digital signage can revive a window display, beauty counter or tradeshow display while leveraging a brand's existing content and promotions."