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UK's Argos taps Blippar for AR catalog

July 23, 2013

The U.K. retailer Argos has launched its first digitally interactive paper catalog with help from Blippar's augmented reality technology.

The image recognition technology allows static, printed images to come to life on a person's smartphone, as the device's camera picks up "blippable" image properties that open custom videos, photos, competitions or web links, according to The Drum. The catalogs open with a full-page introduction on how the app works and links to the Argos mobile site for expanded product offerings.

"Using Blippar's image recognition platform, we've been able to build a bridge between our traditional physical publication and the digital world," said Bertrand Bodson, digital director at Argos. "The technology allows us to 'springboard' users from the catalog to our extended range online, where they can find even more choice and Check & Reserve and purchase products. It's about creating a more interactive and joined up shopping experience for our customers and we're very excited to see how they respond."

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