News

Unbound releases mobile retailing platform

December 16, 2008

NEWTON, Mass. — Unbound Commerce has released its Unbound Mobile Presence platform for retailers, giving them the power to connect with their increasingly mobile customers. This software‐as‐a‐service solution for mobile retailing provides top brands a fast, easy and powerful way to interact with their customers, who are actively using the anytime‐anywhere convenience of the mobile internet.

"Moosejaw is successful because we've built a personal connection with our customers through our stores, Web site and catalog" said Robert Wolfe, founder of Moosejaw Mountaineering, an Internet Retailer Top 100 site, two years in a row, and multi‐store chain of outdoor, surf, skate and snowboard apparel and equipment. "Unbound Commerce enabled Moosejaw to translate our brand into a compelling mobile experience for our customers - which we use to drive traffic to our stores, improve the shopping experience and deepen our interaction with the Moosejaw community."

Moosejaw launched the mobile version of its online shopping and lifestyle site with the new Mobile Presence platform, in order to take advantage of the increasing popularity of smartphones.

Unbound Commerce provides retailers with a menu of streamlined, easy-to-implement solutions, allowing them to add mobile‐based capabilities to their current store or online properties via Unbound's Mobile Presence software.

"Some of our customers start simple, beginning with a Store Locator with weekly circular specials," said Gerald Hewes, president of Unbound Commerce. "Others want to give their customers access to their catalogs from their mobile device, perhaps even incorporating mobile purchasing. Some companies are using mobile as a way to enhance their in‐store experience, providing customer reviews and product details. We further enrich these experiences with client applications for the iPhone, Blackberry and Google Android phones, developed and branded specifically for the retailer. Lastly, our retail customers deploy text messaging campaigns to advertise new and special offerings and to deepen customer relationships."