Vestcom launches turnkey shelf-edge communication system

LITTLE ROCK, Ark. — Vestcom International Inc., provider of data-driven, shelf-edge marketing solutions to major retailers and brand manufacturers in the grocery, drug, and mass merchandising industries, announced the introduction of a turnkey nutritional grocery marketing program designed for retailers of all sizes.

The new program provides retailers with easy-to-read, data-driven, integrated shelf communications that operate as color-coded nutrition "flags" used to identify foods that meet special dietary needs, such as Gluten Free, Healthy Kids, Organic, and/or Heart Healthy. The nutritional program gives retailers the opportunity to add value to the shopping experience by helping customers make healthier food choices with quick and simple health and nutritional information delivered at the shelf edge.

The SKU-related tags and related integrated marketing materials provided by Vestcom as part of the health and wellness nutrition program comply with an individual store's branding requirements, and capture the customer's attention without cluttering the aisles or interfering with overall store design. The tags support clean store policies, and they have a proven record of lifting sales. Retailers are invited to customize the nutritional program with their own logos and themes to reinforce a store's brand identity.