News

Walmart acquisitions key to battling Amazon's ecommerce Jet

August 24, 2017

Walmart didn't buy Modcloth or Bonobos to advance its in-store brand offerings. The acquisitions, according to a Business Insider report, are part of its battle plan to beat Amazon when it comes to online commerce.

The two brands won't be for sale in-store or at Walmart.com, but they will be available on Walmart's Jet.com, the retailer's main competition against Amazon.com.

"The Jet customer demographic  — millennial, urban, higher income — aligns well with the demographics of ModCloth and Bonobos," Walmart spokesperson Randy Hargrove told Business Insider.