April 30, 2013
Mood Media announced today the launch of Mood Presence, a mobile marketing technology that utilizes its music network to connect retailers and marketers directly to consumers via smart devices.
With the Presence technology, an inaudible cue is sent through Mood's music player and a retailer's existing sound system. When integrated with a mobile app, the Presence signal is immediately sensed by an iOS or Android device. Once detected, the system establishes a connection, enabling retailers to deliver targeted, relevant content directly to the consumer inside the store.
Mood also announced the release of Explore In-Store, the first Presence product that utilizes the Presence technology. By integrating with any retailer's app, Explore In-Store marks the latest development of Mood's interactive mobile marketing solutions, according to the news release.
"Presence technology is all about leveraging our existing network to create greater shopper awareness and drive a higher rate of conversion," said Lorne Abony, Mood chairman and CEO. "The Explore In-Store product enables retailers to leverage mobile marketing at the most important point of engagement. If a shopper is checking out your competitor's website or texting her friends while in your store, it's more difficult to convert her into a customer, so we want to help our clients get more out of their own apps by delivering relevant, targeted marketing when and where it matters most."
Read more about in-store media.
