Luxury brand Tod's new retail space, Syracuse, New York

June 30, 2014

When Tod’s, an Italian luxury shoes and leather goods brand, acquired a new retail space at Destiny USA in Syracuse, New York, the mall’s design management team tapped architecture firm Colkitt & Co. to carry out Tod’s design concept and vision for the premium outlet location. Despite a short timeline of just three months, the team delivered a refined renovation with careful attention to craftsmanship and compliance to LEED certification guidelines.

Colkitt & Co.’s knowledge of retail environments and extensive experience with local building codes, including the completion of the LEED Platinum certified PUMA store located within the same mall, made it possible to optimize every element of the 3,000-square-foot space. Upon entering the store through glass doors, located on the first level across from Armani and Ferragamo, shoppers are immersed in a balance of modernity and tradition. With Tod’s high-end profile, and desire to have an outlet store that operates more like a full-price location, the team elevated the interiors with crisp white walls, Italian-imported leather panels in the brand’s signature caramel color, a strong emphasis on the merchandise, and modern seating.

To contrast the white color palette, the team’s craftsmanship is seen in details such as custom wall and ceiling pockets that are painted a dark color to create the illusion of a floating ceiling, as well as recessed lighting and mirrors that seamlessly blend in. As Tod’s design concept was based on Italian measurements and codes, Colkitt & Co. reworked all the shelving and merchandise niches to be more symmetrical and comply with American standards, as well as modified the floorplan to allow for the pocket doors leading to the stockroom to be hidden.

In addition, the team was challenged with reusing some fixtures and furnishings removed from the Las Vegas location, while other new pieces were inspired by Tod’s Switzerland location. From a digital perspective, video marketing content was added behind the cash register to give customers an in-depth look at the brand and other promotional materials. The resulting design merged Tod’s concept and guidelines with a sleek and refined interior offering shoppers a versatile, premium outlet experience.

Photography by Garrett Rowland.



Topics: Merchandising, Point-of-Purchase / POP, Specialty Stores, Store Design & Layout


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