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Press Release

How Philips New Interactive Boutique is Changing Retail at MediaMarkt Hamburg

Versuni implements interactive store concept at MediaMarkt Hamburg. Customers enjoy a seamless omni-channel experience through multitouch tablets and innovative software with product comparison features.

Photo: eyefactive GmbH

December 18, 2024

Versuni is transforming the in-store shopping experience with the help of innovative omni-channel solutions powered by interactive digital signage specialist eyefactive. For the first time, Philips customers can explore a wide array of products in an engaging, interactive setting that goes beyond traditional retail.

Through eyefactive's multitouch technology, visitors can dive into product details, view customer reviews, and enjoy multimedia content, seamlessly blending online convenience with the tactile experience of in-store shopping. This cutting-edge setup not only enhances customer engagement but also positions Philips as a leader in experiential retail within MediaMarkt.

  • Versunibrings Philips' omni-channel boutique concept to MediaMarkt

  • Interactive touch tablets let customers explore products with videos, reviews, comparisons

  • Omni-channel customer shopping experience by blending online and in-store benefits

  • Smart touch analytics offer insights to customer behaviour.

  • Drives customer engagement and supports informed purchasing decisions

Find the complete Customer Case Study here:

https://www.eyefactive.com/en/references-customers-projects/omni-channel-retail-innovation-with-philips

Find more Information here:

https://www.eyefactive.com/en/multitouch-software-multiuser-apps

https://www.eyefactive.com/en/multitouch-displays-touch-screens

 

 

 

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eyefactive GmbH

Kiosk Touchscreen Software & Retail Technology Platform

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