Amy Poehler brings the funny to Best Buy Super Bowl ad

Best Buy is hoping Amy Poehler makes a big score during her Super Bowl commercial for the electronics retailer. According to an article on latimes.com, Poehler's Best Buy spot will run during the first quarter of the big game. "Amy...

Augmented reality has its place in retail

Augmented reality is already cementing its place in retail. But according to an article on guardian.co.uk, music retail may be the business area with most to gain, as the software has the potential for album covers in-store to trigger samples...

Adspace books Conde Nast Traveler for DOOH

Travel magazine Condé Nast Traveler is providing exclusive holiday digital signage content across the Adspace Digital Mall Network, according to an announcement from Adspace. The Adspace creative team has developed content straight from the pages of the magazine in 207...

Celebrity-branded products bring interest, need strong star-power for success

Celebrity-branded products are nothing new, but apparently sometimes the old ideas still present fresh opportunities. This year, a slew of celebs are slapping their names on everything from perfume to purses — and according to oregonlive.com, interest in celebrity products...

Best Buy begins roll out of audio kiosk program

Turtle Beach, a provider of gaming headsets, and Best Buy are launching an in-store interactive kiosk program that delivers a fully interactive and educational experience, while giving Best Buy customers access to samples from Turtle Beach's product line-up. According to...

Best Buy combats showrooming with changes to price-matching policy

Best Buy, realizing the potentially dangerous effects of showrooming, has changed its tune on holiday season price-matching. The electronics retailer originally excluded price-matching from its 2012 shopping season policy, but according to an article on TIME.com, the chain has revised...

PointGrab gesture-recognition tech reaching out to US digital signage market

Access1, a provider of advanced content triggering software, interactive applications and analytic reporting for anonymous video analytic-enabled digital signage and retail displays has completed a licensing agreement with PointGrab technologies of Israel to sell PointGrab's hand gesture-recognition software in the...

Augmented reality is part of IKEA's 2013 catalog

IKEA is taking the catalog experience up a notch, using augmented reality to grab readers' attention. After downloading the IKEA app to smartphones or tablets, shoppers can scan select pages of the retailer's 2013 catalog to unlock films, interactive experiences and photo galleries. Watch below to get a sneak peek at the app.

Tokyo toy co testing augmented reality kiosks

A Tokyo toy company is testing kiosks with augmented reality capabilities to allow shoppers to interact with toys even when they're still in packaging. The kiosks, developed by Tokyo-based Chariot Co. Ltd using technology from Metaio GmbH, are now in...

Nivea promotes products via digital shelf

Nivea in Germany is replacing some of its standard in-store product shelves with the digital multidisplay shelf-edge display solution designed by Crystal Display Systems Limited, according to a company press release. The brand hopes the long, thin display shelves that...

RCE Podcast episode 3: Why (most) retailers shouldn't worry about showrooming

RCE Podcast episode 3: Why (most) retailers shouldn't worry about showrooming

New survey data reveals that most retailers have nothing to fear from the mobile-enabled consumer, and on today's call our panel discusses why that is - and better still, how to use this as an opportunity for improvement and growth.

Robotic retail: AndyVision debuts in campus store

Retail now has its very own robot – AndyVision. The robot's designer Priya Narasimhan, a professor at Carnegie Mellon, who heads the Intel Science and Technology Center in Embedded Computing, recently demonstrated AndyVision at an Intel Research Labs event in San Francisco.

IBM, retail partners testing augmented reality

IBM may soon roll out augmented reality to help retailers better serve their customers, according to a story on PCWorld.com, that said the company's research labs have designed a mobile application that gives shoppers more product info while also gathering...

Dick's launches retail catalog via app

Dick's Sporting Goods has released 2012 Football, a Digital Publishing Suite app for the iPad that is basically a retail catalog selling football cleats, equipment and apparel, according to Adobe.com's blog. It's designed to ease the gear research and purchasing...

AutoZone using iPads at the shelf

Fastrak Retail and OSRAM SYLVANIA Inc.'s Automotive Division are using iPads and their latest custom Headlight app to provide store personnel and shoppers an easy-to-use touchscreen kiosk, at-the-shelf, in select Eastern AutoZone stores, according to a press release. The shelf-ready...

FujiFilm testing NFC-enabled photo kiosks in UK stores

FujiFilm has integrated NFC technology into its SmartPix kiosks and is testing them in about 15 retail locations in the United Kingdom. SMARTRAC N.V., a developer, manufacturer and supplier of RFID transponders and inlays, is the company behind the NFC technology.

Retail catalogs surviving the Internet Age

Many may think that the catalog is on its way out as online spending continues to increase, but in fact, the opposite is true. "It's basically a marketing tool," retail analyst Eric Beder, a managing director at Brean Murray, Carret...

Holographic Greeter using 360° HD technology

Marketing Ad Group has incorporated 360-degree HD image technology into its Holographic Greeter. The result is a dynamic range of view that is unrestricted, bright, crisp and visible from a full 360 degrees, Amanda Bridges, business development manager at Marketing...

Bike seller bridging e-commerce, brick-and-mortar gap with build-a-bike kiosks

According to the Fort Collins (Colo.) Coloradoan, Fort Collins bicycle retailer Big Shot Bikes is using build-a-bike kiosks to bridge the gap between e-commerce and brick-and-mortar retailing. Big Shot Bikes, which sells customizable single-speed bikes, is rolling out self-service kiosks...

Fashion fitting going high-tech in US malls

Shoppers at malls throughout the country will experience new fitting room technology March 16 when Me-Ality—Measured Reality celebrates its official launch. The technology will be on display at Mayfair Mall in Wauwatosa, Wis.; Cumberland Mall in Atlanta; Bridgewater Commons in...

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Why Levi's isn't acting its age when it comes to retail customer experience