Furniture retailer taps AR tech to drive customer interactions

December 9, 2022

Fatboy, a furniture retailer, is tapping CGTrader technology for a unique AR Lens for promoting products and branding as well as driving online customer…

Nike launches Web3 digital experience

November 29, 2022

Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual…

3 tech tips to improve customer experience

by Kosta Popov — CEO, Cappasity

To stay ahead of e-commerce competition, retailers must provide a convenient and engaging shopping experience.

Putting AR, VR to work in the retail chain

by David Chen

Anything that can make goods faster to obtain, less expensive to buy, easier to find, or better suited to the purchaser will find its way to the front of the…

Jewelry brand debuts AR, VR immersive experience

October 25, 2022

Tanishq, a leading Indian jewelry brand, has partnered with Inventech, a Laqshya Media Group company, to roll out an experiential holiday marketing campaign…

Walmart offers online shoppers an in-store fitting room

October 17, 2022

Walmart has launched Be Your Own Model, an in-store fitting experience for online shoppers.

Content creators battling for ‘retailtainment’ VR crown

by Kevin Williams

Retailtainment VR has emerged as a high stakes 'holy grail' for entertainment content creators, and the winner remains to be named.

Hugo Boss deploys AR mirror for try-on experience

September 14, 2022

Hugo Boss is deploying the PictoFit Mirror, an augmented reality technology aimed at providing shoppers with the ability to virtually try on thousands of…

Coca-Cola engages with consumers via a guessing game

September 9, 2022

In launching a series of limited-time-only beverages the Coca-Cola Co. is taking a unique approach to luring customers to taste test and try the products…

As virtual, mobile shopping take root AR crucial for successful holiday season

by Rob Weaver

With the holiday season ahead retailers should prioritize deploying AR shopping to enhance mobile experiences.

Defining metaverse in the retail realm

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

One of the top buzzwords in retail today, if not the top, is metaverse — the emerging virtual customer experience. Retailers are moving into the new dimension…

Metaverse Group, Emperia collaborate on VR fashion experiences

July 11, 2022

Metaverse Group is partnering with virtual reality company Emperia to create VR experiences in virtual storefronts for fashion brands in the Metaverse.

Amazon offers shoe buyers a virtual try-on experience

July 6, 2022

Buying shoes online is getting a bit easier, at least if the customer is shopping online at Amazon Fashion.

Area 15 hits 1-year mark: An evolving experiential journey

by Kevin Williams

While much has been written about the experiential journey, one needs to experience it first hand to grasp its significance.

SFLMavens teams with MetaSkins Studios on vintage digital jewelry metaverse store

May 23, 2022

SFLMaven, a provider of high-end luxury goods, is teaming with Metakins Studios SAS to design and create a metaverse presence at the brand's real estate plot…

Augmented reality to grow to $77B by 2030

May 5, 2022

Augmented reality will gain in adoption in the next several years with global enterprise AR revenues are set to grow from $1 billion in 2021 to $77 billion in…

Consumers are all about the deal with AI chatbots

April 18, 2022

Consumers are likely to accept a less-than-satisfactory offer if it comes from a chat bot and not a human, but when the offer exceeds expectations, the human…

Blending AI, AR leads to happy retail customers

Within the wide range of technologies that have contributed to this new scenario, we can see how artificial intelligence and augmented reality have gained…

The need for empathy in CX: Why chatbots can't cut it

by Roger Beadle — CEO, Limitless

Retailers are seeing the value in prioritizing empathetic, human-led strategies that can provide comfort, and the innate human skills that a transactional AI…

Americans more concerned than excited about AI tech

March 28, 2022

More Americans are more concerned than excited about the increase of AI tech in daily life, according to a Pew Research Center survey.