Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
read nowby James Bickers — Editor, Networld Alliance
In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should…
read nowThe retail world today is epitomized by near-global access to the Internet and speedy adoption rates of smartphones.
read nowFacilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer…
read nowWhen is one piece of candy better than two? And what does that teach us about how customers react to retail?
read nowSelf-checkout and new ways to pay are leading to a decrease in the use of cash in the U.K., according to a BRC study.
read nowby James Bickers — Editor, Networld Alliance
The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?
read nowby Will Hernandez — Editor, NetWorld Media Group
The Boston-based company says customers increased spend after merchants integrated iBeacon.
read nowby James Bickers — Editor, Networld Alliance
The key is to create a culture in which employees truly care, says one of the world's most respected authorities on leadership.
read nowCompanies that began as pure-play online retailers are discovering the power of having physical stores to build their brand.
read nowby Clare Evans
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
read nowEffects of a breach go well beyond just the financial impact.
read nowAlthough they may be harder to tick off in a simple box, customer-centric strategies are extremely important to get right.
read nowA brand's app and mobile wallets create a cross-pollination effect that's unrivaled for driving consumer engagement.
read nowOnline retailers need to put the person back in personalization.
read nowCrafting a non-invasive location policy is key to keeping customers from opting out of push messaging or location awareness.
read nowThe self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.
read nowWith so many discussions about omnichannel at SXSW, it's easy to assume we're all talking about the same thing.
read nowDelivering a personalized customer experience is taking on new dimensions to address tectonic shifts in buying patterns.
read nowIt's important to ask questions, but it's also easy to ask questions that lead the witness.
read now