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Consumer Behavior Features

Why back-to-school is still in play for retailers

The beginning of school does not mean the end of this seasonal retail rush.

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New guide caters to restaurateurs, retailers looking to boost income with ATMs

'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating…

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Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

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#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

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#CONNECTsummit14: Using Big Data to give customers what they want

The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital…

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#CONNECTsummit14: mobile experience first, payments second

by Will Hernandez — Editor, NetWorld Media Group

Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.

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#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

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#CONNECTsummit14: Gartner shares mobile best practices statistics

by James Bickers — Editor, Networld Alliance

In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should…

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Embracing big data, technology and omni-channel operations to enhance the customer experience

The retail world today is epitomized by near-global access to the Internet and speedy adoption rates of smartphones.

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Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer…

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How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

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UK shoppers are using less cash

Self-checkout and new ways to pay are leading to a decrease in the use of cash in the U.K., according to a BRC study.

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Amazon's Fire Phone: Will it succeed?

by James Bickers — Editor, Networld Alliance

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

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Retailers using mobile payment platform LevelUp get iBeacon support

by Will Hernandez — Editor, NetWorld Media Group

The Boston-based company says customers increased spend after merchants integrated iBeacon.

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Ken Blanchard on giving 'legendary service'

by James Bickers — Editor, Networld Alliance

The key is to create a culture in which employees truly care, says one of the world's most respected authorities on leadership.

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Trend: Online retailers discover value in having stores

Companies that began as pure-play online retailers are discovering the power of having physical stores to build their brand.

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Why big data is big news for retailers

by Clare Evans

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

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The collateral damage of a retail data breach

Effects of a breach go well beyond just the financial impact.

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A retailer's customer experience checklist

Although they may be harder to tick off in a simple box, customer-centric strategies are extremely important to get right.

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How to ensure a symbiotic mobile marketing strategy

A brand's app and mobile wallets create a cross-pollination effect that's unrivaled for driving consumer engagement.

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