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Consumer Behavior Features

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

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#CONNECTsummit14: Gartner shares mobile best practices statistics

by James Bickers — Editor, Networld Alliance

In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should…

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Embracing big data, technology and omni-channel operations to enhance the customer experience

The retail world today is epitomized by near-global access to the Internet and speedy adoption rates of smartphones.

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Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer…

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How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

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UK shoppers are using less cash

Self-checkout and new ways to pay are leading to a decrease in the use of cash in the U.K., according to a BRC study.

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Amazon's Fire Phone: Will it succeed?

by James Bickers — Editor, Networld Alliance

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

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Retailers using mobile payment platform LevelUp get iBeacon support

by Will Hernandez — Editor, NetWorld Media Group

The Boston-based company says customers increased spend after merchants integrated iBeacon.

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Ken Blanchard on giving 'legendary service'

by James Bickers — Editor, Networld Alliance

The key is to create a culture in which employees truly care, says one of the world's most respected authorities on leadership.

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Trend: Online retailers discover value in having stores

Companies that began as pure-play online retailers are discovering the power of having physical stores to build their brand.

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Why big data is big news for retailers

by Clare Evans

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

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The collateral damage of a retail data breach

Effects of a breach go well beyond just the financial impact.

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A retailer's customer experience checklist

Although they may be harder to tick off in a simple box, customer-centric strategies are extremely important to get right.

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How to ensure a symbiotic mobile marketing strategy

A brand's app and mobile wallets create a cross-pollination effect that's unrivaled for driving consumer engagement.

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Five steps to a shopper-centric discovery experience

Online retailers need to put the person back in personalization.

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Privacy-friendly location-based marketing: Giving customers the control

Crafting a non-invasive location policy is key to keeping customers from opting out of push messaging or location awareness.

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'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation Summit

The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.

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SXSW: Preparing for the new omnichannel customer experience

With so many discussions about omnichannel at SXSW, it's easy to assume we're all talking about the same thing.

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Big data: Personalizing the customer experience in real time

Delivering a personalized customer experience is taking on new dimensions to address tectonic shifts in buying patterns.

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Six questions to get actionable feedback from customers

It's important to ask questions, but it's also easy to ask questions that lead the witness.

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