Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for…

ICX Symposium: What's guiding your digital media value?

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no…

ICX Symposium: Transforming retail with responsive store

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to a successful interactive customer experience today’s businesses must focus on finding a balance as there is often a big mismatch between a…

ICX Symposium: The future is here (it's just unevenly distributed)

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There is a tidal wave of disruption happening across every industry with the intersection of technology innovation and fast-changing customer expectations, and…

Should we make the holiday shopping season a 365-day effort, or not?

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There's more than one trend hitting this holiday season and the impact may just change everyone's retail experience. But will it be for the good or for the bad?

How Homebase's content strategy is driving stronger customer engagement

Taking a 'scorched earth' strategy is expensive, time consuming and challenging for retailers aiming to boost customer engagement and ecommerce. There are…

The mobile shift is now for companies, software developers

by Will Hernandez — Editor, NetWorld Media Group

We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company…

ICX Symposium: The future of customer experience is coming fast

by Christopher Hall — w, t

With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready…

Why the brick-and-mortar storefront isn’t going anywhere

In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product…

Back-to-School: How retailers are tackling consumers' social network activity to engage customers

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing…

Back to School: Sales to dip nearly 10% despite other economy gains

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Despite positive economic moves in the housing and job markets, the retail back-to-school sales season won't be as robust as last year. Overall, however…

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable…

Self-service: Why millennials, Gen Z expect it

by Laura Miller — Director of Marketing, Kioware

Retailers must give young consumers self-service options when it comes to shopping.

Lululemon's ABC's of marketing

by Bryan Pearson — President, LoyaltyOne

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its…

Report: Path to online purchasing is nonlinear

by Josh Fischer — Editor, NetWorld

New survey results found that 60 percent of consumers shop online at least once a month and prefer smartphones to tablets.

Learn why 'Fitting Rooms Matter'

'No buying decision is final until the try-on is complete!' says fitting room expert and Alert Tech CEO Marge Laney, who's on a one-woman mission to improve…

Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

Starbucks suspends 'Race Together' campaign amid criticism

by Josh Fischer — Editor, NetWorld

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where…

The ROI of social engagement

by Scott Slucher — Account Executive, Networld Alliance

Current social media trends put the focus on context.

Why the empowered customer is good for retail

While the Internet trained consumers to be extreme deal-seekers, the mobile revolution is empowering them to be extreme convenience-seekers.