Report: Path to online purchasing is nonlinear

by Josh Fischer — Editor, NetWorld

New survey results found that 60 percent of consumers shop online at least once a month and prefer smartphones to tablets.

Learn why 'Fitting Rooms Matter'

'No buying decision is final until the try-on is complete!' says fitting room expert and Alert Tech CEO Marge Laney, who's on a one-woman mission to improve…

Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

Starbucks suspends 'Race Together' campaign amid criticism

by Josh Fischer — Editor, NetWorld

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where…

The ROI of social engagement

by Scott Slucher — Account Executive, Networld Alliance

Current social media trends put the focus on context.

Why the empowered customer is good for retail

While the Internet trained consumers to be extreme deal-seekers, the mobile revolution is empowering them to be extreme convenience-seekers.

Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the…

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence…

Commentary: The tech and features that shoppers want

A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.

Five e-commerce revenue leaks you need to plug

The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements…

In retail cyber-security, bigger isn't always better

Here are four surprisingly non-technical reasons small- to mid-size retailers have a leg up when it comes to fighting cyber-crime.

Retailers seek to link the mobile and in-store experience for consumers

by Will Hernandez — Editor, NetWorld Media Group

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

Retail customer engagement comes into focus at NRF Big Show

by Will Hernandez — Editor, NetWorld Media Group

Panelists discuss the need for merchants to build great experiences in physical enviroments and use mobile to enhance interaction.

Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

Mobile payments dominate the early holiday shopping season

by Will Hernandez — Editor, NetWorld Media Group

Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.

Webinar spells out five big mistakes retailers are making with mobile this year

by James Bickers — Editor, Networld Alliance

As the holiday shopping season really gets underway, retailers need to make their online shopping experiences as frictionless as possible. This presentation…

Retail in 2015: The age of uncertainty

by James Bickers — Editor, Networld Alliance

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

When marketing to millennials, don't forget the basics

In planning for marketing to millennials at retail, there is still a commonality of experience that requires in-store merchandising not to lose sight of the…

Generation D and brand identity

A lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging…