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Consumer Behavior Features

Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the…

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The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence…

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Commentary: The tech and features that shoppers want

A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.

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Five e-commerce revenue leaks you need to plug

The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements…

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In retail cyber-security, bigger isn't always better

Here are four surprisingly non-technical reasons small- to mid-size retailers have a leg up when it comes to fighting cyber-crime.

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Retailers seek to link the mobile and in-store experience for consumers

by Will Hernandez — Editor, NetWorld Media Group

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

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Retail customer engagement comes into focus at NRF Big Show

by Will Hernandez — Editor, NetWorld Media Group

Panelists discuss the need for merchants to build great experiences in physical enviroments and use mobile to enhance interaction.

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Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

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New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

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Mobile payments dominate the early holiday shopping season

by Will Hernandez — Editor, NetWorld Media Group

Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.

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Webinar spells out five big mistakes retailers are making with mobile this year

by James Bickers — Editor, Networld Alliance

As the holiday shopping season really gets underway, retailers need to make their online shopping experiences as frictionless as possible. This presentation…

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Retail in 2015: The age of uncertainty

by James Bickers — Editor, Networld Alliance

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

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When marketing to millennials, don't forget the basics

In planning for marketing to millennials at retail, there is still a commonality of experience that requires in-store merchandising not to lose sight of the…

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Generation D and brand identity

A lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging…

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Why back-to-school is still in play for retailers

The beginning of school does not mean the end of this seasonal retail rush.

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New guide caters to restaurateurs, retailers looking to boost income with ATMs

'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating…

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Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

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#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

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#CONNECTsummit14: Using Big Data to give customers what they want

The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital…

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#CONNECTsummit14: mobile experience first, payments second

by Will Hernandez — Editor, NetWorld Media Group

Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.

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