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Consumer Behavior Features

A tale of Dos Equis and romancing the brand

What retail marketers can learn from the most interesting man in the world.

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How real-life customer needs drive innovation

Customer experience innovation is all about looking for examples of what's working and what your customer really wants next.

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Retail trends in customer experience for 2014

In 2014, the push for truly remarkable customer experiences will become even more intense.

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Three ways to improve local customer experiences during the post-holiday rush

For many retailers, the post-holiday rush can be just as challenging as the holiday shopping season.

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Four customer experience management predictions for 2014

Geofencing, A/B testing in real life are on the way in the coming months.

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Nearly 70 percent of consumers under age 30 consider social issues before buying

Study also finds increasing demand for conflict-free gifts.

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Retail Roundtable: Amazon and USPS Sunday shipping

by James Bickers — Editor, Networld Alliance

Our experts weigh in on possible ramifications of this very big retail partnership.

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Why customer loyalty isn't a 10-step process

Many have tried, but you can't develop a simple 10-step list for building loyalty. 

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Mintel's senior retail and apparel analyst releases Black Friday comments

Ali Lipson gives a roundup of recent retail news, and her thoughts on the impact for US retailers this holiday season.

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Four ways to fight showrooming with data

A thorough understanding of the practice can lead to strategies that help thwart the loss of customers to online competition.

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Smartphones are transforming retail, not with technology, but with messy humanity

A profound transformation in retail is now underway. But it's not what you think.

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CETW: Mobile marketing expert talks anti-showrooming strategies

by James Bickers

Survey data reveals an across-the-board increase in all showrooming behaviors.

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Deloitte annual holiday survey: More consumers shopping mobile and local

Many shoppers plan to frequent local small businesses when visiting stores this holiday season.

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What AT&T's redesign can teach you about your stores

Especially for electronics and technology retailers, the human touch is becoming more important than ever.

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Halloween real-time store audits: The good, the bad, and the scary

Consumer spending on Halloween is predicted to reach $6.9 billion this year, an increase of more than 54 percent since 2005.

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5 steps to personalize the in-store experience

A focus on the customer journey will improve your shopper's experience on their path to purchase.

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Study: Social media for brand conversations on the rise

'Word-of-mouth champions' are twice as likely to recommend a brand via digital.

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Holiday 2013: How to translate fewer days into more revenue

This year's holiday calendar is unique, and it will create some equally unique challenges for retailers.

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Holiday spending expected to increase by 11 percent

Nearly all shoppers will be searching for discounts and sales, study finds.

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Facebook and Cisco combine forces for in-store mobile

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The networking powerhouses created CMX for Facebook Wi-Fi to drive 'likes' and improve the connected customer experience.

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