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Consumer Behavior Features

Report: M-commerce grew 24 percent over the last 12 months

Consumers are increasingly turning to their smartphones and tablets for specific retail activities.

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What's in store for the 2013 holiday shopping season?

Five predictions for what retailers can expect this holiday season and how they can prepare.

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What to take away from the 2013 back-to-school season

Sales data can show how successful your back-to-school season was, but numbers don’t reveal the reasons why.

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Should marketers trust their gut or their data?

According to a recent study, 80 percent of marketers are making decisions based on their gut instincts.

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Commentary: The showrooming myth

The "false paradigm of showrooming" will only distract retailers from the real task at hand.

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Has the Apple Store lost its uniqueness?

Apple's third quarter earnings dipped slightly, the first decline since 2009.

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Will customer reviews become a bigger influencer for retail purchases?

Despite the hype, online customer reviews appear to play only a small role in consumer purchasing decisions.

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7 ways to keep, and serve, Millennial customers

Customer service must evolve from being Baby Boomer-specific to Millennial-centric.

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Empathy, emotion and the customer experience

Eighty percent of companies think they deliver great experiences, but only 8 percent of customers agree.

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How do retail shoppers feel about surveillance?

The eyes in the mannequin just might be watching every move you make.

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Wooing shoppers with personalization

Retailers have realized they must create personalized shopping experiences in order to effectively compete.  

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Are pop-ups a permanent fixture in retailing?

For shopping centers and permanent stores, a pop-up can create excitement and a sense of urgency that can drive traffic.

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Commentary: Three business principles retailers should invest in

Should business and brands always love 'what's new'?

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Commentary: Why retail must differentiate or die

Retailers can no longer be all things to all shoppers.

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For retail, 'Big Data' means big benefits

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The benefits of predictive analytics in retail could outweigh the potential for consumer concern.

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Consumers are rewriting the rules of retail in China

In a country that measures time in centuries, retail is changing overnight.

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Mobile engagement is now a consumer expectation

by Alicia Kelso — Editor, QSRWeb.com

Experts predict mobile payments will reach critical mass in the next few years.

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Why retailers must excel in the 4 Cs instead of just the 4 Ps

Marketing 101 classes are being rewritten … by consumers.

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Should purchasing intent be used to alter prices?

Charging different prices to different people may be discriminatory for the same reasons "ladies' nights" have been banned in some states.

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Will an Internet sales tax bring fairness or confusion?

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The Marketplace Fairness Act is causing a divide in the industry and has tax experts bracing for chaos.

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