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Consumer Behavior Features

How showrooming may hurt holiday retail sales

If every holiday season has a scrooge, then this year for retailers, it's showrooming.

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Are your QR codes gathering dust?

Retailers need to use QR codes to deliver something of value to consumers.

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Price-matching becomes retail holiday strategy

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

With showrooming abounding, retailers look to match prices of online competitors. Is that a good idea?

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Retail, restaurants drive big business with loyalty programs

by Christopher Hall — w, t

Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.

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What every retailer must know about Gen Y, part 2

Thrift is the new shopping; they call it thrifting. In this way, Millennials resemble their grandparents' Silent Generation.

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What every retailer must know about Gen Y, part 1

Millennials live two lives: one in real time and the other in an edited virtual world.

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Unmetric's Top Retailer Report shows social media showdown

Target is the clear leader on Twitter, while Walmart leads in Facebook presence.

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RCE Podcast episode 11: Is retail any fun anymore?

A study this week suggesting that "retail therapy" isn't a real phenomenon leads to a fascinating discussion about how we feel and how we want to be spoken to…

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The new 'super shopper' and the fate of bricks and mortar retail

Despite the mobile boom, 90 percent of consumers still embrace the physical store when making retail purchases.

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RCE Podcast episode 9: Inside the leaked Apple Genius training manual

An alarming new report suggests that a large number of shoppers would leave a bricks-and-mortar store and place an order online instead, if they stood to save…

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When will the penny finally drop for J.C. Penney's Ron Johnson?

J.C. Penney showed a big 2Q 2012 loss, down another 23 percent, which is much bigger than expected.

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RCE Podcast episode 6: The Chick-fil-A debacle and how retail is becoming more political

Wednesday's "appreciation day" set sales records at Chick-fil-A, and polarized an awful lot of people in the process. Meanwhile, other retailers have come out…

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RCE Podcast episode 5: Amazon profits plummet, more JC Penney news, and whether 'Made in America' still matters

Amazon made an awful lot of money in the second quarter - but kept only a fraction of it. We run the numbers in this episode, then talk about all of the news…

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RCE Podcast episode 4: Mobile retail marketing and Walmart's innovative approach to back-to-school

The mobile phone brings with it an almost infinite array of possibilities for retail marketers, but new innovations bring new concerns about ethical marketing…

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Commentary: Paying attention to the Retail Rule of Six

Loyal customers are six times more likely to rebuff competitive offers, especially price-based offers.

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Study: One in 10 smartphone owners have written a review while in-store

Mobile and social customer experience strategies are becoming more important than ever for brands.

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The customer-centric retail pricing zone

Analyzing shopping patterns across multiple stores allows for a more profitable pricing-zone strategy.

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The customer loyalty/customer experience conundrum

Retailers often make the mistake of equating customer loyalty with the customer experience.

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Five ways to drive customer conversion rates in your stores

Increasing conversion rate is a sales opportunity that many retailers completely overlook.

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Four retailers who translated social media into revenue

Marketing pros give tips on what to do with all those fans and followers.

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