Commentary: Paying attention to the Retail Rule of Six

Loyal customers are six times more likely to rebuff competitive offers, especially price-based offers.

Study: One in 10 smartphone owners have written a review while in-store

Mobile and social customer experience strategies are becoming more important than ever for brands.

The customer-centric retail pricing zone

Analyzing shopping patterns across multiple stores allows for a more profitable pricing-zone strategy.

The customer loyalty/customer experience conundrum

Retailers often make the mistake of equating customer loyalty with the customer experience.

Five ways to drive customer conversion rates in your stores

Increasing conversion rate is a sales opportunity that many retailers completely overlook.

Four retailers who translated social media into revenue

Marketing pros give tips on what to do with all those fans and followers.

Driving growth by changing the marketing and sales dynamic

Marketing execs can get so caught up in words, pictures and messages that they fail to focus on ROI.

Retail Customer Experience launches retail podcast

by James Bickers — Editor, Networld Alliance

The weekly wrap-up show will focus on the big events of the week, with food-for-thought for the days ahead.

Motorola shares vision for future of retail

Motorola unveiled new customer experience solutions at its New York event this week.

Experts discuss dos and don'ts of rebranding

Defining the target audience is one of the most important steps when developing a rebranding strategy.

Commentary: Building a proximity marketing strategy that protects customers

Consumers are wary, rightly so, of any attempt to use their personal information to gather data and sell products.

Q&A with Bryan Pearson, author of 'The Loyalty Leap'

Pearson discusses the importance of relevance when it comes to building a loyalty program that people will care about.

Brand attachment: The Barefoot Bandit and our sense of self

What an 18-year-old on a crime spree teaches us about branding.

What retailers should know about Google Glasses

Retail experts and techies debate the technology's feasibility and why retailers should care.

Opinion: Customization becoming essential to the customer experience

Far from being just a feature, customization is a product strategy.

Unlike Apple's walled content garden, Amazon is 'building forests'

The online retailer's deal with J.K. Rowling might hint at its digital retail dominance.

Study: Mobile isn't the end for brick-and-mortar stores

Most consumers still want to shop in stores.

For retail, honesty is the only policy

Misleading customers leads to far worse problems than telling them something unpleasant they need to hear right now.

Why timeliness and responsiveness are crucial for retail

The best time for anything is the time that is best for the customer.

Retail Bracket Madness - cast your vote!

by James Bickers — Editor, Networld Alliance

Which retailer provides the best customer experience? Cast your votes today!