Driving growth by changing the marketing and sales dynamic

Marketing execs can get so caught up in words, pictures and messages that they fail to focus on ROI.

Retail Customer Experience launches retail podcast

by James Bickers — Editor, Networld Alliance

The weekly wrap-up show will focus on the big events of the week, with food-for-thought for the days ahead.

Motorola shares vision for future of retail

Motorola unveiled new customer experience solutions at its New York event this week.

Experts discuss dos and don'ts of rebranding

Defining the target audience is one of the most important steps when developing a rebranding strategy.

Commentary: Building a proximity marketing strategy that protects customers

Consumers are wary, rightly so, of any attempt to use their personal information to gather data and sell products.

Q&A with Bryan Pearson, author of 'The Loyalty Leap'

Pearson discusses the importance of relevance when it comes to building a loyalty program that people will care about.

Brand attachment: The Barefoot Bandit and our sense of self

What an 18-year-old on a crime spree teaches us about branding.

What retailers should know about Google Glasses

Retail experts and techies debate the technology's feasibility and why retailers should care.

Opinion: Customization becoming essential to the customer experience

Far from being just a feature, customization is a product strategy.

Unlike Apple's walled content garden, Amazon is 'building forests'

The online retailer's deal with J.K. Rowling might hint at its digital retail dominance.

Study: Mobile isn't the end for brick-and-mortar stores

Most consumers still want to shop in stores.

For retail, honesty is the only policy

Misleading customers leads to far worse problems than telling them something unpleasant they need to hear right now.

Why timeliness and responsiveness are crucial for retail

The best time for anything is the time that is best for the customer.

Retail Bracket Madness - cast your vote!

by James Bickers — Editor, Networld Alliance

Which retailer provides the best customer experience? Cast your votes today!

Big data's impact on retail customer loyalty

Many companies still invest 80 percent of their resources on customer acquisition, only 20 percent on retention.

GlobalShop 2012 round-up

In case you missed it, here's our coverage of this year's GlobalShop, in one convenient place.

GlobalShop 2012: 5 consumer trends that retailers can't ignore

High gas prices and aging populations are changing how retailers market to consumers.

GlobalShop 2012: 8 ways the smartphone can help your customers love you

Mobile technology is not the brick-and-mortar retailer's enemy.

GlobalShop 2012: Why leveraging social shopping will lead to better sales

Retailers need to use social shopping trends to their advantage.

GlobalShop 2012: Family Dollar using new technology to get 'on-site insight' to increase sales

Retailers can measure customer shopping patterns with ShopperGauge.