Personas connect retailers, shoppers

by James Bickers — Editor, Networld Alliance

Fictional customers can lead to real-world improvements.

Making retail Web sites more accessible

Experts offer tips on making e-commerce sites useful to all users.

Fotozines revive novelty concept

Theme park favorites making their way into malls, cinemas.

Grabbing shoppers by the nose

by James Bickers — Editor, Networld Alliance

Intentional use of scents can profoundly impact the customer experience.

Elf Yourself visitors skyrocket

by James Bickers — Editor, Networld Alliance

What value did it actually bring to OfficeMax?

Peter Luckett: 'Banish the bland'

Innovative grocer shares tips on building a great customer experience.

NRF 08: emphasis on 'green'

by James Bickers — Editor, Networld Alliance

Retail's Big Show saw a major emphasis on the environment.

Ben Stein speaks at NRF

by James Bickers — Editor, Networld Alliance

Actor/economist gives state-of-the-economy address to retailers.

NRF to focus on tech beyond the store

Show looks at relationship between retail, emerging technology.

The planning puzzle

by James Bickers — Editor, Networld Alliance

For technology, intelligent planning makes all the difference.

Snag shoppers with self-service

Self-service is a key part of any smart multi-channel strategy.

The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.

Brand appeal in the auto showroom

Digital signage is a powerful tool for car dealers.

Optical boutique turns heads — literally

by James Bickers — Editor, Networld Alliance

Eyewear provider uses creative digital signage to catch the customer's eye.