5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

6 paths to mobile brand awareness

Retailers need to take consumer intent into account and have a sense of immediacy in delivering information to that consumer.

Infinite data: How the business can stand out with the crowd

Welcome to the modern world — an age in which data is infinite and we are able to collect more information than we know what to do with.

Going bananas with product placement may not be such a good move

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

To put it simply, my Millennial loves bananas and is not going to be too thrilled to be so overtly manipulated.

The "perfect storm" for an omnichannel explosion in India

by Chris Petersen — Owner, IMS

Lessons learned from India's retailers … and changing consumers.

In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.

6 things every woman wishes retailers knew about her shopping basket

by Bryan Pearson — President, LoyaltyOne

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

9 things to know about retail loyalty programs

by Bryan Pearson — President, LoyaltyOne

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine…

How retailers are avoiding “Uberization”

In today's increasingly interconnected world, disruptive business models like those of AirBnB and Uber are thriving.

The great Occam’s Razor paradox for retailing in 2016

by Chris Petersen — Owner, IMS

The law of parsimony is great for consumers, but a burden for retailers.

Click and collect: A hat trick retailers can't pull off?

by Chris Petersen — Owner, IMS

'Sort of works' is not acceptable for today's omnichannel consumers.

Zappos’ Santa Claus feat leaves big shoes to fill

by Bryan Pearson — President, LoyaltyOne

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Mitigating cybersecurity threats to ensure customer experience is a safe one

Although the nationwide rollout of EMV technology is beginning to eliminate some security concerns, experts expect to see an increase in online fraud as…

Insight on kicking a 2016 retail strategy off on solid ground

by Ethan Whitehill — CEO, two west inc

It's a good idea to review consumer patterns and data from the past year to make sure retail strategy plans for the new year are on track from the start.

Critical reasons why retailers need a seamless product return process

Retail product returns, which appear to be a minor part of the customer experience, are actually a crucial component of the overall relationship between the…

10 tips for boosting customer service and inspiring a retail seasonal workforce

For many businesses, the holiday season is one of the busiest times of the year. But it certainly is not the time to slack off on service.

Retailers are bringing a rusty knife to a cyber wars shootout

by Chris Petersen — Owner, IMS

Today's omnichannel shoppers have grown accustomed to services and experiences at a whole different level. To borrow a western movie metaphor, most retailers…

The birds and the bees of customer experience design

by Lyle Bunn — Strategy Architect, BUNN

Meeting customer expectations has changed, forever. Meantime, corporate initiatives can take a long time to implement and poorly executed inititives can really…

4 questions retailers must answer to drive the ultimate customer experience

Retailers face an increasingly competitive marketplace, buffeted continually by the need to evolve and adopt the newest technologies introduced to the market.

Consumers are rapidly blurring lines and changing channels

by Chris Petersen — Owner, IMS

Future success requires going boldly where no one has gone before.