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Consumer Behavior News & Media

Millennials aren't loyal to fashion brands, and almost half say that's not going to change

April 9, 2015

Recent study says 45 percent expect to abandon their current favorite within two years, while others cite innovation and uniqueness as factors that could…

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Returns are key for retaining UK customers, according to new research

April 7, 2015

More than 83 percent of consumers would stay loyal to a retailer with an easier returns delivery service, but majority expect a free service and more…

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Learn why 'Fitting Rooms Matter'

'No buying decision is final until the try-on is complete!' says fitting room expert and Alert Tech CEO Marge Laney, who's on a one-woman mission to improve…

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Study finds that customers want to help brands succeed

April 2, 2015

According to InMoment, the strongest theme consumers expressed was their desire to be valued by the brands they support.

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Hitting the bull's-eye will require more than moms in minivans

by Chris Petersen — Owner, IMS

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

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Fujitsu Australia piloting retail digital signage and mobile analytics with iSIGN

March 30, 2015

Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies…

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South African digital signage firm launches retail analytics division

March 30, 2015

Moving Tactics Retail Analytics is a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of…

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Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

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US retailers struggling to meet consumer expectations around mobile, in-store experience

March 25, 2015

Only 42 percent of shoppers found it easy to complete a purchase using a mobile device, and when asked which aspect of the shopping experience is most in need…

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Retail of the future: Five insights from SXSW Interactive

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

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Starbucks suspends 'Race Together' campaign amid criticism

by Josh Fischer — Editor, NetWorld

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where…

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Your employees are your brand

by Ron Zamir — President and CEO, Allen Communication

There is a direct tie to loyalty and retention between how companies treat their employees and how they treat their customers.

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PetSmart and Amazon.com earn top customer experience ratings

March 16, 2015

PetSmart and Amazon.com deliver the best customer experience in the retail industry, according to the 2015 Temkin Experience Ratings, an annual ranking of…

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The two types of retail leaders

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

What did your employees personally focus on yesterday to accelerate sales growth? Does each employee know what his or her next level of performance is?

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Study says online shoppers want more flexibility

March 9, 2015

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options…

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Report says retailers didn't get much love on Valentine's Day

March 5, 2015

According to the report, traffic declined year-over-year due to harsh weather across much of the country, and storefront conversion was negatively impacted by…

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From stock options to oranges: Whole Foods Rewards is a natural for growth

by Bryan Pearson — President, LoyaltyOne

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with…

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Playing the JCPenney blame game

by Robert Passikoff — Consultant, Brand Keys

No, it's not a new promotion, but the latest excuse for holiday losses.

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The ROI of social engagement

by Scott Slucher — Account Executive, Networld Alliance

Current social media trends put the focus on context.

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Four in 10 shoppers are using their mobile phones while shopping inside a store to compare prices

February 23, 2015

Market research firm GfK asked mobile phone users in 23 countries what activities they regularly do on their mobile phones while they are inside a store.

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