Marketing

Target remodel strategy ramping up

Photo: Target

June 24, 2026

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Target is ramping up remodels this year and describes the strategy as a bigger transformation for our stores than at any point in the past decade," according to a company announcement.

The retailer is investing nearly $5 billion this year toward 130-plus remodels and new stores, as well as technology updates and its supply chain. That includes 30 stores in 10 priority markets: Atlanta; Austin, Dallas and Houston, Texas; Charlotte, North Carolina; Chicago; Phoenix; Los Angeles; Miami, Florida; Minneapolis; New York City; Philadelphia; and Washington, D.C.

"These investments are all about making Target an even easier, more inspiring and friendly place to shop," Laurie Mahowald, senior vice president, Target Properties, said in the announcement. "We're evolving our stores in ways that reflect how guests shop today — from more intuitive layouts to expanded assortments — while also strengthening the role our stores play in fulfillment and our long-term growth."

Each remodel is designed with guests in mind and in many locations this includes:

An expanded dry grocery selection, and some locations will also get larger fresh and frozen food sections.
Modern décor and fixtures and specialty LED lighting with new signage to navigate the store easily and quickly.
Engaging merchandise displays throughout the store.
Updated spaces and expanded services to support order pickup, drive up and exchanges and returns.
Modernized guest amenities including restrooms along with designated nursing spaces.