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Consumer Behavior News & Media

How to add additional value to your products

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

How retail associates handle and present products to customers adds to, or reduces, the perceived value.

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Spending on Father's Day to top $12.5 billion

June 3, 2014

As the smallest of the American gift-giving holidays, Father’s Day is a blip on the retail sales radar compared to Christmas and Mother’s Day, but the…

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Offering great customer experiences when things go wrong

by Clare Evans

Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.

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Census Bureau says online shopping, mail order businesses up 27 percent

May 30, 2014

Electronic shopping is showing rapid growth compared to the rest of the retail trade sector, with the number of establishments growing 27.4 percent between…

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The one thing about Big Data that retailers aren't talking about enough

by James Bickers — Editor, Networld Alliance

The collection of consumer data is not just transactional – there is an emotional component that is being ignored.

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Survey says shoppers want 'more personal, less personalization'

May 29, 2014

A new "Truth About Shopping" study explores global consumer attitudes and behavior related to all areas of shopping today, including online, mobile and…

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European study says mobile shopping driving impulse buys

May 29, 2014

The growth in smartphone usage is driving impulse purchases, according to a new Europe-wide study of mobile usage conducted by global financial group ING.

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Pricing lessons from the 2014 Corvette

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If you’re serious about wanting to increase demand for your products, raise your prices and limit the supply.

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Eighty percent of consumers believe total data privacy no longer exists

May 28, 2014

The vast majority (80 percent) of consumers aged 20-40 in the United States and the United Kingdom believe total privacy in the digital world is a thing of the…

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Study shows Millennials prefer malls to online shopping

May 28, 2014

OpinionLab has released a new study that provides a snapshot of Millennials as they shop in malls and stores across the country. The study analyzes Millennials…

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Whole Foods’ paycheck may hinge on prices

by Bryan Pearson — President, LoyaltyOne

People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.

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Nearly one in two U.K. shoppers need help with self-service checkout

May 23, 2014

Nearly one in two U.K. supermarket shoppers say they regularly need help when using self-service checkouts, a survey by independent U.K. market research firm…

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Trend: Online retailers discover value in having stores

Companies that began as pure-play online retailers are discovering the power of having physical stores to build their brand.

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Report says 62 percent of shoppers are motivated to purchase when ads are pushed while in store

May 22, 2014

Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 …

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Maximizing the value of a retail loyalty program

by Fred Thompson

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…

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Study says brand absence 'makes the heart grow fonder'

May 22, 2014

New research from marketing agency Momentum Worldwide says that people in countries with long-established consumer spending power — Japan, the U.K. and…

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Google overtakes Apple as most valuable brand

May 21, 2014

Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159 billion…

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How data design can take the pain out of purchases

by Bryan Pearson — President, LoyaltyOne

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.

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U.S. retail market up 2 percent in the first quarter of 2014

May 21, 2014

The U.S. retail market increased 2.28 percent year over year in Q1 2014, totaling $1.08 trillion for the quarter, according to projections from eMarketer.

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Is Olapic a vision for the future of multi-channel retailing?

by Chris Petersen — Owner, IMS

Retailers can now create "look books" from consumer photos in real time.

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