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Consumer Behavior News & Media

Teen Vogue research explores social media and how Millennials shop

March 26, 2014

In order to understand how social media influences the ways millennials shop, Teen Vogue has identified the role social plays in driving beauty and fashion…

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'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation Summit

The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.

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What not to do when you lose a customer

by Bob Phibbs — CEO, The Retail Doctor

A business owner's worst nightmare is learning they've lost their best customer.

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SXSW: Preparing for the new omnichannel customer experience

With so many discussions about omnichannel at SXSW, it's easy to assume we're all talking about the same thing.

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Report says 91 percent of women do online research before making a purchase

March 19, 2014

Marketing firm Interactions has released Retail Perceptions, a survey that reveals insights from consumers on their shopping behaviors as well as their…

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Most Americans hold retailers responsible for data breaches

March 19, 2014

Security software firm Feedzai has announced the results of its nationwide survey of U.S. adults, which found that 60 percent of those who knew about data…

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Changing prices, changing value?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A newscast recently reported that some companies are changing prices as often as 5,000 times a day. Why are they doing this? How well is it working? More…

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Survey says Amazon Prime price increase has hurt the brand

March 18, 2014

Last week, Amazon announced a price hike for its Prime program, which gives members free two-day shipping and access to a burgeoning library of streaming…

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Study says retailers face big challenges from multichannel

March 17, 2014

Organizational, operational and technology challenges are hampering retailers' efforts to meet customers' demand for a seamless shopping experience across all…

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Millennial marketing lessons from Jimmy Fallon

by Jeff Fromm — Executive Vice President, Barkley

How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…

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US consumers twice as likely to share a bad service experience than UK counterparts

March 14, 2014

New research from NewVoiceMedia reveals that U.S. consumers are twice as likely to share a bad customer service experience than those in the U.K., whereas…

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Conference Board offers comment on February retail sales

March 13, 2014

Kathy Bostjancic, director of macroeconomic analysis for the nonprofit research association The Conference Board, has offered this comment on the U.S. Census…

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Retail sales rebound in February, up 0.2 percent

March 13, 2014

American consumers powered through the winter weather lifting retail sales in February. According to the National Retail Federation, the world's largest retail…

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Big data: Personalizing the customer experience in real time

Delivering a personalized customer experience is taking on new dimensions to address tectonic shifts in buying patterns.

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Harsh winter weather continued to subdue consumer spending growth in February

March 12, 2014

First Data Corp. has released its First Data SpendTrend analysis for Feb. 1, 2014, through Feb. 28, 2014, compared with Feb. 1, 2013, through Feb. 28, 2013.

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Report: Average holiday retail ad only engaged 6 percent of consumers

March 12, 2014

Advertising consultancy Communicus has revealed the findings of its 2013 holiday advertising research. A Communicus study of retailers' holiday 201…

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If our data is currency, who is the bank?

by Doug Stephens — President, Retail Prophet Consulting

If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find…

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How and why price discounts impact customer experience

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…

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60 percent of Millennials willing to share personal info with brands

March 7, 2014

With consumer privacy at the forefront of the nation's collective consciousness, given the recent Target data breach and ongoing NSA spying scandal, new Mintel…

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Cold weather put a chill on retail revenue in February

March 6, 2014

Retail analytics firm Euclid has released its monthly retail benchmark report to analyze shopper activity and behavior during the month of February. This…

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