Mobile ad engagement doubles

July 30, 2014

Nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.

Seven lessons in upselling, learned from a trip to the mechanic

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.

Most parents say back-to-school spending will increase this year

July 29, 2014

A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater…

5 Lessons Learned From Recent Retail Data Breaches [infographic]

by James Bickers — Editor, Networld Alliance

Here are some hard lessons learned for retailers concerning data breaches.

Survey says in-store is the preferred method for back-to-school shopping

July 24, 2014

Omnichannel is very important as 73 percent of consumers will research online, but buy in-store.

Worldwide e-commerce sales to increase nearly 20 percent in 2014

July 24, 2014

Business-to-consumer e-commerce sales worldwide will reach $1.47 trillion in 2014 according to new figures from eMarketer, increasing nearly 20 percent over…

NRF revises annual economic forecast, expects stronger second half of year

July 23, 2014

The National Retail Federation has lowered its retail sales forecast for 2014 because of slow growth recorded during the first half of the year, but said sales…

Search marketing tops online retail customer acquisition tactics

July 23, 2014

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search…

Report says delivery will make or break holiday shopping this year

July 23, 2014

After a holiday season marred by lackluster order fulfillment and dissatisfied consumers, a new report from CFI Group and eBay Enterprise urges retailers to…

Globally 3 in 10 consumers don't trust retailers with securing their data

July 22, 2014

A global fraud study of more than 6,100 consumers across 20 countries has revealed distrust among global consumers in retailers to protect their data.

Four tips for leading lasting change that leads to higher sales

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.

Harris Poll names the best grocery store brands in the U.S.

July 21, 2014

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands…

Survey: iOS dominates mobile commerce with 11.6M iPhone users making at least one purchase a month

July 18, 2014

Sixty-six percent of iPhone users are making purchases via mobile sites at least once a month, compared to only 47 percent of those with an Android smartphone.

Electronics, school supplies drive increased back-to-school, college spending

July 18, 2014

Millennials will spend $913 million of their own money on school items this year.

Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer…

Lower money anxiety pushes retail sales higher in June

July 17, 2014

Retail sales excluding automobiles rose 0.4 percent reflecting a decrease in the level of money anxiety among consumers.

Columbia Business School releases study on mobile ad effectiveness

July 16, 2014

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile…

June consumer spending slowed slightly, but remained healthy

July 15, 2014

Consumer spending tottered a bit in June, but remained on its feet, poised to tackle its next steps forward. While slower than last month, solid June spending…

How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

Millennials lead growth in spending on green products

July 15, 2014

While green products and services continue to be top-of-mind for Americans, Millennials are emerging as some of the most committed purchasers of sustainable…