Driving growth by changing the marketing and sales dynamic

Marketing execs can get so caught up in words, pictures and messages that they fail to focus on ROI.

Retail Customer Experience launches retail podcast

by James Bickers — Editor, Networld Alliance

The weekly wrap-up show will focus on the big events of the week, with food-for-thought for the days ahead.

Motorola shares vision for future of retail

Motorola unveiled new customer experience solutions at its New York event this week.

Understanding retail's 'third shelf'

by Doug Stephens — President, Retail Prophet Consulting

There have always been two "shelves" in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately…

Price addiction: Why retailers are hooked on discounting

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It never ceases to amaze me how addicted people get to low prices. You probably think I'm talking about buyers, don't you? Well I'm not.

Social relevance as more than a pet project

by Bryan Pearson — President, LoyaltyOne

Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration to…

Experts discuss dos and don'ts of rebranding

Defining the target audience is one of the most important steps when developing a rebranding strategy.

Survey: Most shoppers give feedback, but few think it will do any good

June 14, 2012

Empathica Inc., a provider of customer experience management solutions, announced today that its Consumer Insights Panel survey of more than 6,500 U.S.

To beat showrooming, change the showroom

by Chris Petersen — Owner, IMS

Almost every other retail headline is about the growing tide of online sales and the rise of mobile shopping. CEA just forecasted that more shoppers will shop…

NRF: Retail spending down in May, retailers still optimistic

June 13, 2012

After a surprisingly strong first quarter, consumers in May took a more practical approach to their spending. According to the National Retail Federation, the…

Lessons learned from the Transit of Venus

by James Tenser — Principal, VSN Strategies

Recently I attended an event that will never be repeated in your or my lifetime. It was a viewing of the transit of the planet Venus across the face of the…

How stress impacts buyer behavior

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Behavioralists tell us that if you want to know the true nature of a person, observe them in stressful situations. How can we tell when buyers are stressed?

The seven reasons independent retailers go broke

by Bob Phibbs — CEO, The Retail Doctor

When I was first starting my retail consultancy business back in the 90?s, independent retailers dreaded the arrival of retail super chains like Walmart in…

Retailers to better understand consumer behavior with Adlucent's shopping analytics

June 6, 2012

Non-brand campaigns generate more new customer sales than brand campaigns, according to findings from Free People, a clothing boutique that used new shopping…

NRF: Shoppers will spend more than ever for Father's Day this year

June 6, 2012

Dads' loved ones will heed the call of those shiny new golf clubs and hot new electronic gadgets this year, according to NRF's latest survey that found that…

Accelerating your company or store's performance

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

accelerate - to cause faster or greater activity, development, progress, advancement, etc., in: to accelerate economic growth.

Buyers behave irrationally

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Ruti Levy, in her Haaretz.com article "Building blocks of high prices," cited the fact that Israelis are paying 3 to 3.5 times what they would online for…

Survey: Big box retailers are earning visits on price, but losing customers on experience

June 5, 2012

Empathica Inc., a provider of customer experience management solutions, has announced that its Consumer Insights Panel survey of more than 6,500 U.S. consumers…

IBM Mobile Shopper provides in-store digital scanning, self-checkout

June 4, 2012

IBM has launched retail technology that allows consumers to scan items into their mobile phones while shopping and then check themselves out at an IBM…

Brazil: Retail lessons from the land of beef

by Chris Petersen — Owner, IMS

While in much of the world economies and retail are still in recovery mode, Brazil is a bull of an economy. Brazil is bold, brazen and the land of where "beef…