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Consumer Behavior News & Media

Study examines purchasing decisions of c-store customers

January 30, 2012

Mars Chocolate North America recently conducted a study in partnership with a national c-store retailer, hoping to understand the way consumers make purchase…

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Is the deal finally done for daily deal sites?

by Doug Stephens — President, Retail Prophet Consulting

One short year ago, the hype around daily deals was electric. In the analyst community, you could barely get through a day without hearing something about…

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Fresh off Navajo controversy, Urban Outfitters stock plummets, CEO exits

by Jon O'Barr

Retailers need to tread lightly when co-opting cultural identities.

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U.K. retailers looking to increase loyalty with better service, products

January 27, 2012

As U.K. retailers battle to grab market share from competitors, consumers should benefit from improved customer service and more innovative products that more…

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Time Warner opens brand laboratory in New York

January 26, 2012

Time Warner Inc. today announced the opening of a state-of-the-art Medialab for research and development at its worldwide headquarters in New York City. The…

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Study: Common perceptions about how video is used in shopping are incorrect

Consumers expect video as part of their shopping experience and rely on it when making purchase decisions.

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Consumers receive mixed messages on payment choice

January 25, 2012

Recent debit card regulations have transformed market incentives for payments, creating a confusing environment for consumers, according to a press release…

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IBM launches analytics appliance to help retailers track trends

January 25, 2012

IBM has created a new analytics appliance that analyzes up to petabytes of big data, including consumer sales data and online shopping trends, to help…

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Media Logic now tracking the social effectiveness of 70 new brands

January 24, 2012

Based on data gathered through its Retail Social Juice Index (RSJI), Media Logic announced the addition of 70 new brands to its Retail Social Juice Index…

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Survey says: 51% of shoppers seek online access via in-store kiosks

January 24, 2012

More than half (51 percent) of shoppers in the United States seek out in-store kiosks for access to the retailer's website, according to a recent survey from…

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Do higher prices drive customers away?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Higher prices = lost customers. That's a common belief among business owners. Is it true?

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IBM announces new m-commerce tools for retail

by James Wester — Editor 1, Mobile Payments Today

The company says new software reflects changing consumer expectations.

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Are you 1 of the 80 percent? 4 ways to avoid failing at multi-channel

Retailers must focus on customers' desires to get them to buy across channels.

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Study: Retailers must embrace multi-channel retailing

January 23, 2012

Today's retailers are facing pressure to improve the shopping experience through various channels, according to a study called "The SoMoLo Imperative: Social…

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First Insight to provide predictive analytics for Pac Sun

January 23, 2012

First Insight recently created a partnership with Pacific Sunwear to provide the retailer with consumer-driven analytics to help it make faster and more…

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Opinion: Why Nordstrom's loyalty program is so effective

Loyalty marketing is, and should always be, much bigger than just points, thresholds or incentives.

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Whither retail? Some thoughts as NRF 2012 winds down

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

The National Retail Federation (NRF) is just winding down its 101st "Big Show" in New York as I write this. The focus is pretty timely: it's all about jobs and…

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The world would like to buy a Coke

by Lisa Biank Fasig — Director, JZMcBride and Associates

Might as well keep that Coca-Cola on ice. The tallies are in, and the Real Thing is the real deal when it comes to world's best brand – again.

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Knock-knock-knocking on loyalty's doors

by Bryan Pearson — President, LoyaltyOne

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to…

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How price increases led to whopping revenue growth for Kraft

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A November 2, 2011 Barron's article reports that Kraft Foods' third quarter net revenues grew 11.5 percent in part due to a 7 percent price increase.

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